How Good is your Google Analytics Dashboard?

Christopher Penn will tell you that if your company isn’t setting goals and goal values in Google Analytics then you are doing it wrong. Follow this link to a good basic overview of how it works. If nothing else, use this article as an excuse to find out whether your team is on top of this. They might be already doing this, but the results may not be bubbling up as far in the organization as they should.

Goals and results against goals plus the variances on a weekly, monthly, and YTD basis sound like the making of a good dashboard to us.

About centroThink, LLC

Rob Stuart is the founder of centroThink, LLC, a customer-centric management consulting group designed to help B2B and B2C companies position thought leadership at the center of the customer experience.
This entry was posted in Customers, Technology. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s