centroThink is driven by the disintermediation of the traditional customer communication model. No longer do companies need intermediaries between themselves and their customers or their prospects. Your company can develop an excellent communication strategy without being dependent upon traditional media organizations to get your message to your intended audience. Never has it been easier to reach out and interact with a customer base. But with ease of interaction comes the risk of overstepping the boundary between customer outreach and customer outrage.
This is where a thoughtful, integrated thought leadership strategy becomes important. Customer loyalists and champions want information from you. Prospects who are researching new products or services want information from you. The challenge is to provide it in an organized fashion across multiple delivery platforms in a way that allows for measurable results which you can use to further hone your strategy.
centroThink will focus on strategies and technologies to help you leverage the thought leaders and content experts at your company so you can better drive brand awareness, perceived value, competitive differentiation, and ultimately, improved customer retention and new customer acquisition.